& Media

Press Release

May 3, 2018

West Campus Development Trust Wins three BILD Calgary Region Awards

On April 18, West Campus Development Trust (the Trust) was recognized at the annual Building Industry and Land Development Calgary Region (BILD CR) awards ceremony, celebrating the developer’s innovative “Northwest of Normal” marketing campaign. Three awards were presented to the Trust for excellence in marketing Calgary’s University District:

  • Best Online Marketing Campaign of the Year
  • Best Billboard, and
  • Best Advertising Campaign of the Year.



Developing a community so unlike any other in Calgary calls for equally creative and memorable marketing. The “Northwest of Normal” campaign pinpointed what makes University District unique, and why Calgarians should take notice of the growing Northwest community.

The Trust’s creative approach under the “Northwest of Normal” banner highlighted what sets University District apart from other communities: its community connection to what people need most every day, its sustainability, and its nature as a place you can grow with, not out of.


“Innovation didn’t stop for us at the community planning phase.” says Maureen Henderson, director of marketing and communications. “We created an advertisingcampaign that focused on what life at University District is like and how it differs from other communities. “This is a one-of-a-kind project in Alberta and we needed a campaign that would connect with our diverse audience, ranging from first-time homebuyers to seniors looking to downsize.

In collaboration with our agency partners, we successfully developed a campaign to meet all of our objectives and create excitement for potential homebuyers, new residents, and neighbours from the surrounding communities.”

In its first year participating in the awards, the Trust was nominated in four categories overall and to win three of the four categories was a remarkable cause for team celebration. This was a testament to how well the Calgary community, industry partners and BILD award judges took to the campaign’s creative approach.

The Trust congratulates all nominees, including its builder partners Brookfield Residential and Homes by AVI for their awards.


About West Campus Development Trust

West Campus Development Trust (the Trust) is the community developer for Calgary’s University District. Setting a high standard for sustainable neighbourhood design, the Trust has created and led a progressive community Master Plan for 200 acres of land. With quality, design and expertise at the forefront, its team and 14-member board of directors are dedicated to creating the city’s premier urban residential community. True to fundamental values of transparency, collaboration and mindful progress, the Trust is creating a community for all Calgarians to experience and enjoy.


About University District

To the west of the University of Calgary and overlooking the Bow River and Rocky Mountains, University District is a comprehensive 200-acre community with a bold new vision for urban life in Calgary. Through a collaborative, people-first design process, the master planning and thorough engagement program forged strong respect between local stakeholders and the Trust. The neighbourhood applies the best ideas in city design and incorporates the wants and needs of surrounding legacy communities – weaving current aesthetic, technology and lifestyle options into the strong social fabric of the city. For more information about University District, visit its Discovery Centre at 4410 University Ave. N.W., Calgary (just north of the Alberta Children’s Hospital) or go online: and visit InstagramTwitter, and Facebook, #UDLife.